Oh, yes, of course. Don't think for a minute that EA people don't read MATY and know the memes, they clearly do.
Had this been a shelf offered by Restoration Hardware or Pottery Barn, I would obviously have ignored it, but here you have:
1) the whole "show-offy" aspect of things -- which is what fixing code *overnight* that took a team months to write might seem like to a person who works with that team;
2) the complete lack of parallel structure between the concept of a "modest" shelf and one that is awesome -- I still can't figure out the point they are trying to make; and
3) the sad little part at the end about flaunting one's awesomeness and not being that awesome after all. Whistling in the dark -- good luck with that EA.
This is a company that has very publicly lost hundreds of millions of dollars. If the person who wrote that had NEVER heard of MATY or the awesomemod, it would shed considerable light on a complete lack of market awareness that would doom the company for real. I give them credit for taking a potshot, even if the grammar is terrible.
The Sims 3 was the first PC game I purchased since Zork Nemesis. Within less than a week, reading ONLY the official Sims 3 forum, I already knew there was an "awesome" mod that fixed various bugs. If the people writing descriptions in the actual game still don't know that, EPIC FAIL.