I always assumed that pay page would break your game for being so stupid to think that it was real pay content, so I ran in terror.
It might be secret if it was illegal. Maybe he's offering content that is inappropriate, like something where you could eat your babies - that would be sick.
My sims ate their babies all the time in Sims 2. It was a good free source of food. If I was gunning for a girl and they had 6 boys in row they would actually get fat. Can't remember if I've posted here or not, but I suspect not. So feel free to abuse me.